Who We Are

      We are a passionate team of experts dedicated to empowering nonprofits, tackling challenges with creativity, integrity, and a people-first mindset.

        What We Do

        We specialize in fixing broken Salesforce systems, cleaning up data, optimizing workflows and integrating new tools to make your systems work for you.

        Julie Loyd

        she/her

        VP, Services

        Julie Loyd is the VP of Services at The Fresh Perspective Group, with 20 years of experience in the nonprofit sector. Her career in nonprofit technology began as an accidental Salesforce admin at a family services organization in New York. Julie holds multiple Salesforce certifications, including Salesforce System Administrator, Platform App Builder, Sales Cloud Consultant, and Nonprofit Cloud Consultant, and has been involved with over 150 nonprofit projects. 

        Julie has served on the board of the Young Nonprofit Professionals Network, where she provided professional development opportunities and led the DoGooder Games, raising money for local nonprofits. Her passion lies in reducing administrative time for nonprofits, enabling them to focus on raising funds, reaching more service recipients, and enhancing volunteer support and experiences. 

        Julie is known for her loyalty, strategic planning, and ability to prepare for the unexpected. Outside of work, she is a reader, traveler, cat mom, and true crime enthusiast. Her dedication to supporting nonprofits and her commitment to making a positive impact make her an invaluable leader at TFPG. 

        "My superpower is understanding all possible outcomes so we can plan for the unexpected. It's what makes me good at my job. You need both dreamers and realists to put great plans into action, and I'm the latter."
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