Cassandra Grissom is the Vice President of Sales at The Fresh Perspective Group, with over 15 years of nonprofit technology experience. Her career includes roles at Convio, Blackbaud, and Salesforce. As a former Account Partner Director at Salesforce, she led sales efforts and maintained relationships with key nonprofit clients.
Cassandra excels in leveraging Salesforce to streamline operations, enhance donor engagement, and optimize fundraising efforts. She possesses a deep understanding of Salesforce products and services, enabling her to consult effectively with clients and provide tailored solutions that drive growth and success. Known for translating complex technical concepts into actionable strategies, Cassandra fosters collaboration across teams and maintains a client-focused approach. Her passion for nonprofit missions and Salesforce technology makes her a valuable partner for organizations looking to enhance their community impact.
"If you don't have a change management strategy and the right people to use the technology, you risk success."
